I support creative, innovative and ethical businesses to build and maintain strong brand awareness by providing bespoke communication strategies.
ABOUT ME
Fostering trust, building strong foundations, and enabling loyal professional relationships.
AUTHENTICITY
Encompassing elements of expertise, experience, reputation, transparency, and consistency
CREDIBILITY
GROWTH
VALUES
Pursuit of progress and scale towards a desired outcome, bringing positive change & abundance.
Equal access to services to achieve goals, ensuring inclusivity & diversity
ACCESSIBILITY
Strategies fostering cooperation, and socialisation, as well as a strong identity and culture.
COMMUNITY
Services
Communications Strategy
Audit your existing communication with customers and build a sustainable channel management strategy.
Branding Strategy
Strategies and workshopping your offering through creative narration and visuals.
Fundraising for Startups & Funds
Strategies for charities, startups & venture funds to raise funds, supporting their growth & ability to scale (incl. implementation).
Public Relations
Industry specific strategy, media release copywriting & distribution.
Communications Strategy
We audit your current approach together, and we look to the future. How can we optimise or are we going to start from scratch?
Let's devise a Go-To-Market strategy which details a roadmap for your business to scale towards achieving increased engagement, traction & market presence, across multiple channels.
Brand Strategy
Your brand is what 'they' say it is.
We will ensure that your brand strategy has a solid personality, of which your community engages and becomes ambassadors for.
This hands-on approach involves active strategy sessions covering a variety of topics that allow us to prepare the required deliverables in a timely manner.
With a broad and rich background in venture capital, not-for-profit fundraising and corporate affairs communications, collaborating with businesses to build their fundraising strategy is a key component of what I do.
Lets work together to build your business, articulating your intrinsic value and access funds to achieve your roadmap.
Fundraising Strategy
Get your brand and message out there to your ideal target audience. Together, we can curate proactive PR strategies, campaigns, industry-award entries, compelling thought-leadership articles and strategic collaborations with other brands to help grow and nurture your community.
From SEO articles, lead magnets to playbooks, from thought leadership articles to newsletters, our work together will create compelling and engaging content for your community.
Public Relations
CASE STUDIES
"I worked with [Jem] on a high-level strategy for the re-launch of an Impact Investing Community Hub project. Her industry knowledge and experience supported the overall project in cultivating a strong, inclusive community platform.
She played a key-role in the 2023 strategy, target audience
segments and the re-launch of the updated website.
[Jem's] passion, experience, and expertise would be benecial to organisations ions
invested in nurturing community engagement and growth"
CHECK OUT
THE RESULTS FOR YOURSELF
Challenge:
The Impact Investing Hub was softly launched in 2017 to bridge the gap between social enterprises and funders. The platform was not maintained. The vision was to re-brand and re-launch with a new target market: Family Offices, Private Wealth Managers with the intention to monetise in the near-future.
Solution:
1. Interview Target Market and Validate what Impact Investing Hub's USP was + ensure there was Product Market Fit (PMF)
2. Strategise + Present a solution that provided a unique community offering options on how to monetise the platform.
How: Present a re-brand to the Head of Mobilising Capital that focused on the community needs, and interest in accessing resources, education and events rather than providing a 'deal library'.
Rob Haggett
Head of Operations & Mobilising Capital
Challenge:
Black Nova VC is an operator-led Venture Capital. As Head of Community, it was my role to ensure that the Portfolio Companies had access to every opportunity to scale.
Avertro required support in Brand Awareness with a pre-revenue budget.
Solution:
Curate a Public Relations strategy with Industry Specific distribution of news & announcements to increase brand awareness for zero up-front cost.
How:
1. Provide daily, ongoing support to Founders and their team to support low-capacity.
2. Manage end-to-end press / media release collaboration strategy.
"[Jem] has committed to the success of the fundraising initiatives and exceeds the level of expectation required.
[She] has dedicated her personal time to attract philanthropic and corporate support to expand the reach and impact of CPA's vision and mission."
Jerermy Bedwani Chairman
As Growth Manager, [Jem]'s role was to form relationships with schools on a national level to implement the programs into the schools for 2023.
[Jem] exceeded expectations through the management
of a communication and marketing strategy
including alternative educational solutions such as PR, Email-drip campaigns & Webinars
“Jamie is a tenacious worker. The support
she offered us as our lead at Black Nova was nothing short of professional.
Her ability to understand and guide us on
how to build and maintain a community as a
start up was invaluable. Her responsiveness
and dedication to her work is admirable and
it was truly a pleasure to work with her.”
Kathleen Vella Programs Director
Sophia Pace
Avertro Marketing Director
COMMUNITIES I LOVE BEING INVOLVED IN
With a passion for NFP's and Charities, I currently have a number of workshops and playbooks created to support businesses in fundraising strategies. I am also an in-kind consultant for Brand Kind Agency and am an active founding member of the Cerebral Palsy Alliance NextGen Youth Board.
